ISLAMABAD: Asma Anwar, Head of Customer Excellence, People & Culture at Zindigi, has been recognized by Connected Pakistan in its prestigious 30
Under 30 list under the category of Womenโs Contribution in Fintech.
Her inclusion highlights her significant role in shaping Pakistanโs financial ecosystem through innovation, leadership, and gender-focused initiatives.
As the youngest member of Zindigiโs Leadership Team, Asma leads strategic functions in customer experience, people development, and organizational culture.
She also spearheads initiatives like HerZindigi, aimed at increasing financial access and literacy for women across Pakistan.
In addition, she has partnered with The Kingโs Trust (UK) to promote girlsโ education, further reinforcing her commitment to inclusive growth.
Leadership Rooted in Empowerment and Equity
Reflecting on the honor, Asma stated:
โIโm incredibly honored to be named among Pakistanโs 30 Under 30 in fintech. This milestone isnโt just mine โ it reflects the mentorship, support, and trust Iโve received throughout my journey.โ
She praised Zindigiโs leadership for fostering a culture where young voices are empowered and women are given platforms to lead.
โAs we grow HerZindigi and work with The Kingโs Trust Achieve program, Iโve seen how empowered women empower communities,โ she said.
An Inspiration for Young Women in Digital Finance
Asmaโs recognition marks a major milestone for women in fintech, signaling the growing influence of purpose-driven innovation in Pakistanโs financial sector.
Her efforts exemplify the power of inclusive leadership, and her journey continues to inspire a new generation of women to challenge norms and lead change in the digital economy.
