Serena Hotels Hosts Two-Day Crafts Festival Celebrating 40 Years of Nomad’s Cultural Legacy

ISLAMABAD: Serena Hotels, under its Cultural Diplomacy Initiative, hosted a vibrant two-day Crafts Festival in collaboration with Nomad Art Gallery, commemorating more than four decades of Nomad’s outstanding contributions to promoting art, culture, and the empowerment of indigenous artisans across Pakistan.

The festival brought together master craftsmen and artists from various regions of the country, offering them a dynamic platform to exhibit their traditional crafts, including hand-embroidered textiles, jewelry, pottery, home décor items, paintings, and other handcrafted creations that reflect Pakistan’s diverse cultural heritage.

A central theme of the event was women’s empowerment, celebrating the remarkable craftsmanship of women artisans who continue to uphold centuries-old artistic traditions while supporting their households and strengthening community livelihoods through their skills.

Speaking at the occasion, Nageen Hyat, Founder and Director of Nomad Art Gallery, said:

“Nomad has always believed in the transformative power of art and culture to empower communities, especially women artisans. This collaboration with Serena Hotels allows us to celebrate their resilience, creativity, and the cultural richness they represent.”

Through its Cultural Diplomacy Initiative, Serena Hotels continues to champion cultural diversity and creative expression by organizing platforms that celebrate Pakistan’s artisans and preserve traditional craftsmanship. The initiative reflects Serena Hotels’ sustained commitment to social responsibility, inclusion, and heritage preservation, fostering meaningful connections among communities through art and culture.